By Reinhold Wagnleitner
Reinhold Wagnleitner argues that cultural propaganda performed a big half in integrating Austrians and different Europeans into the yank sphere through the chilly conflict. In Coca-Colonization and the chilly conflict, he exhibits that 'Americanization' used to be the end result not just of marketplace forces and consumerism but additionally of systematic making plans at the a part of the United States.Wagnleitner lines the intimate courting among the political and fiscal reconstruction of a democratic Austria and the parallel strategy of cultural assimilation. at the beginning, U.S. cultural courses have been built to provoke Europeans with the achievements of yank excessive tradition. even if, pop culture used to be extra without difficulty authorised, at the very least one of the younger, who have been the first aim workforce of the propaganda crusade. the superiority of Coca-Cola and rock 'n' roll are only examples addressed by way of Wagnleitner. quickly, the cultural hegemony of the us turned seen in approximately all quarters of Austrian existence: the clicking, advertisements, comics, literature, schooling, radio, track, theater, and style. Hollywood proved fairly powerful in spreading American cultural beliefs. For Europeans, says Wagnleitner, the end result used to be a moment discovery of America.This booklet is a translation of the Austrian variation, released in 1991, which gained the Ludwig Jedlicka Memorial Prize.
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Extra info for Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War
S. Army. Second, a traumatic incident in my father's childhoodhe had lost one foot in a car accident at age thirteenspared him the fate of having to fight in the Second World War. It was rather rare, indeed, to grow up in Austria during the 1950s with parents like that. ) While our household was uncharacteristically open to what parents of my friends despised as "American trash," I was far from being the vanguard of American popular culture in our family. It is my only brother, Günter, born in 1940, who has to take the main responsibility for my un-Austrian behavior.
This discovery also opened unlimited possibilities for European experience and knowledge, hopes and dreams, judgments and misjudgments, actions and misactions. Our difficulties with America already begin with the seemingly magical number 1492, with the heroic phrase of the discovery of the Americas by Christopher Columbus, Page 9 whose Spanish name, Cristóbal Colón, most appropriately means bearer of God as well as colonizer. " The year 1492, to paraphrase Kurt Vonnegut, quite simply marked the beginning of an epoch in which European pirates began to cheat, rob, and murder the peoples of the New World.
5 Like self-fulfilling prophecies, then, only information that fits into our preformed patterns of thought and feeling is allowed to pass through the filters of our tunnel vision. In our case of America stereotypes in Europe and Europe stereotypes in the United States, we are rarely dealing with the requirements of necessary simplification that we need to make some sense of the world. , introversion or extroversion). 7 Clearly, the origin of national stereotypes can be traced to early childhood.